To Free Trial Martial Arts Or To Not Free Trial?

Martial artists have been struggling to get, keep, and serve new students for quite some time. 

Free trials (be it days, weeks, or even a month) seem like a good shortcut to bringing some volume through the door. But is it really the answer? 

Today I share some valuable insight and perspective on the devaluation of our industry and how free trials fit into the mix. Check it out:

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